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Case Study: Presentation Materials Corporation

Industry Corporate Presentation Materials
Customer North American OEM
Description Telephone Sales Initiative
Result                      Development of the Client’s Telephone Sales Team

Synopsis

Business Performance Group was hired by this client to help create an effective business model, select new salespeople, and provide training. The client manufactures presentation materials including high-end binders and packaging. The company relies on catalogs and its website to generate leads, and the telephone salespeople establish relationships with business clients, and propose new business.

This client uses a draw against commission model of compensation requiring telephone salespeople who like at risk pay and the opportunity for high earnings. Clients include businesses who are preparing high-end presentations, including financial companies, law firms, insurance organizations and healthcare.

Business Performance Group developed a selection model, and placed salespeople within this highly competitive and compensated business.

Work with this client is ongoing.