Skip to content

Sales Training Workshops

Value Based Negotiation

When win-win doesn't work! Value Based Negotiation is a sales negotiation workshop and coaching process that transfers proven negotiation competencies into sales organizations.

The two most common complaints sales managers have about the negotiation skills of their sales people is that they give ground too readily and often get nothing in return. 

Value Based Negotiation is a course designed specifically for sales people. While some of the skills are applicable to negotiating cross-functionally or with supervisors or subordinates the course is specifically designed to be used in selling situations. The course and methodology will improve pricing and margin for a company’s products or services.
We know how buyers think, what their next moves and strategies are. We build this knowledge into our program. Since we work exclusively with sales organizations, we WILL NOT and DO NOT teach our strategy to purchasing agents or buyers.

VBN is a sales negotiation workshop and coaching process that transfers proven negotiation competencies into sales organizations.

Click here for additional information


← Back to the list of workshops

Additional Information

Program Pricing

Program Length

2-day Instructor Led learning

Who Should Attend

Anyone in a sales position that is presented with negotiation challenges of narrowing the gap between the lower price a customer wants to pay and the higher price your company needs to charge

Course Materials

VBN Workbook, VBN Planner

Related pages

Workshops

Business Performance Group
8345 University Blvd. | Suite C | Des Moines, IA 50325 | Ph: 1.866.440.5964 Fax: 515.440.4727

Business Transition Services - Sales Training - Consulting - Human Resources Training
©2004-2010 Business Performance Group, Inc.