Business Performance Group

What’s My Selling Style? is a new tool that helps individuals analyze how they typically behave in a sales situation, identify their customers’ styles, and learn how to flex their own style to match their customer. With increased awareness and flexibility, salespeople can use style to maximize sales and rise above the competition.

How It Works

What’s My Selling Style? is available in both e-Assessment and paper-based formats.  Both versions can be self-administered and self-scored.  Individuals are asked to respond to 20 statements.  Results reveal a preference for one of 4 personal selling styles. Response time takes approximately 10-15 minutes.  Scoring of the paper version can be completed in 5-10 minutes; scoring of the e-Assessment version is automatic. 

Both the paper-based and e-Assessment versions include the potential strengths and trouble spots of each style.  They also offer a quick guide for identifying a customer’s personal style, information about selling to every style, and an explanation of how to adjust personal style to match the customer.  Finally, an action planning section helps individuals to focus on improving selling rapport with a customer who's style is different from their own. Click here to view a sample of the E-Assessment personalized report

What’s My Selling Style? is appropriate for all salespeople, in any type of organization.  It can be used as a stand-alone training tool or as component in any sales-related training programs. 

What to Order:

Order one Facilitator Guide per trainer and one Participant Guide per participant.

Key Training Points:

• Identify one of 4 personal selling-style preferences: Direct, Spirited, Considerate, or Systematic
• Understand how to leverage style strengths and avoid trouble spots
• Learn the clues to determine customers’ personal styles
• Discover how to adjust to match the customer’s style
• Find out how to sell to any personal style

Product type: Assessment

Available languages: English