New Book Release

(August 10, 2017 – Philadelphia, Pennsylvania) In September 2017, HRDQ ( will publish a new book authored by John Dieseth, President of Business Performance Group entitled “Building Business-to-Business Relationships Over the Phone.” This business publication is a case study on developing, nurturing and sustaining revenue using open-dialogue telephone selling. “The book includes a description of our work with Caterpillar and Cat Dealers to build their billion-dollar telephone selling operation” said the author, “including all the challenges which were overcome to make the initiative successful. This will help readers take advantage of what we learned.” The book will be available on and booksellers for $ 24.99.

The book describes techniques for developing business relationships using the telephone, and leveraging the power of omnichannel marketing to enhance the efforts of the salesforce, and includes information on selling intangible services to other businesses using the phone.

A consulting firm headquartered in Des Moines, Iowa, Business Performance Group conducts classes and boot camps around the world on business-to-business telephone sales, salesperson employee selection and hiring, and training and development support. They have introduced their inside sales representative business model in China, Spain, Panama, France, Russia, Canada, Australia, the United Arab Emirates and South Africa. Sales training participant guides have been translated into Mandarin, French, Russia, Portuguese, Arabic and Spanish.

Business Performance Group specializes in business-to-business telephone selling. Focusing on the top and bottom line, their business model centered approach is an end-to-end process from salesperson selection and training to sales manager training, leadership, coaching and mentoring.