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Business Performance Group Completes “Selling Customer Value Agreements” Pilot Program

(December 31, 2019 – Peoria, Illinois) Business Performance Group completed a pilot program of “Selling Customer Value Agreements” in December with Caterpillar dealers. Customer Value Agreements or “CVAs” are agreements between the customer and the dealer to perform equipment maintenance and/or repairs. Over 500 product support, machine sales and inside sales representatives were trained during the pilots. Each participant was asked to set a sales goal for the next year, and a consultant from Business Performance Group will contact each participant to determine results at 30 days and 90 days after the session. Results will be aggregated and reported.