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2017 Customer Focus & Revenue Success

Caterpillar Earthmoving ISR Dealer Idea Exchange

For Machine Sales and Machine Product Support Sales
Optional Pre-Exchange Manager Training Workshop Session

2 Separate Manager Tracks + Joint Session

October 12 – 13, 2017

Product Support Machine

Machine Sales

Each track featuring four dealer speakers + general sessions


  • 8 Dealer Speakers
  • Luncheon speech on motivating salespeople
  • Vendor fair to support your deployment
  • Dealer roundtable discussion
  • Marketing integration presentation
  • Dinner gathering with Caterpillar speaker

All general sessions, meals during the event, and training is free for Caterpillar Dealer Managers. You are responsible for your hotel and travel. Rooms available at a discounted rate of only $159/night for a limited time. Click on the hotel link to make your reservations BEFORE 9/19/17.

Pre-Session – ISR Manager Training to boost team performance