Instructor

Diana Li

Diana Meng Li has gained extensive experience at Caterpillar delivering sales coaching and soft skill sales development training for their dealer network. She started her Caterpillar career in 2007 as a Product Support and Training Consultant. As her first assignment, she developed the soft skill training material for dealer parts sales teams and successfully deployed the training throughout China. The trainings were highly rated by the dealers in China.

Later Diana focused on dealer product support and parts sales force development.  She participated as a 6 Sigma Green Belt in the product support coverage studies that improved the customer visit efficiency and maintained customer loyalty.

Diana was instrumental for the China dealers to launch the Inside Sales Rep project, and as a Caterpillar PSSR, she was responsible for implementation and development support of the dealer ISR programs in ECI-Metro, China.

In 2012, Diana received her master’s degree in marketing at University of Illinois Chicago. After graduation, she started working in ITW Inc. in the United States and furthered her experience in business management for sales, marketing, business development functions, and her ability to create strategic visions that improve market share.

Diana moved to Peoria with her husband and son in 2016. Since then, she has been working with Business Performance Group as an Instructor/Trainer.