Instructor

Jane Storm

Jane is a UK Citizen who has now relocated to France since October 2015. She has spent a large part of her career working throughout Europe, Central America, Caribbean, Africa and India.

Her speciality is sales and operations – both business to business and business to consumer.   She has worked in the telecoms/tv/broadband industry since mid 1990’s after successfully running her own direct marketing business for 12 years.

Since 2005, Jane has worked as an independent consultant, on transformation projects, but more recently has become involved in setting up and growing successful sales teams.

In 2013, Jane joined Unatrac, a Caterpillar Dealer with 10 Dealerships throughout Africa, Egypt and Russia. Her main role was to establish a team of Inside Sales Representatives in each territory. This included recruitment, training, location set up, technology and call management strategies.

In 2014, Unatrac were awarded the Caterpillar EMEA Dealer Gold Award for Superior Customer Coverage which involved the set up and implementation of 7 Internal Sales Teams across the dealerships, as well as improving revenue by over 60%.

In 2017, Unatrac was recognised as one of the 12 most successful Dealers from 172 for excellent performance. (And one of only two in AME). Unatrac was specifically recognised for the best ISR Programme, which Caterpillar called the largest and most successful amongst all ACAM dealers and cited as best demonstrated practice by Caterpillar.

Since relocating to France, Jane now works on a Consultancy basis on behalf of both Unatrac and other Caterpillar Dealers to assist in the development and growth of ISR teams as well as the introduction of new technology designed to improve performance and productivity.

Recently, Jane has been instrumental in implementing new cloud based telephony systems into Caterpillar dealerships that enable all calls to be recorded and automatically inserted into Sales Force Customer Accounts, set up Wallboards in Sales Offices to show calls waiting, ISR activity/availability. The software also includes global management reporting across all dealerships including external call centres who handle marketing campaigns. This new technology provides a complete overview of ISR activity and productivity as well as using call recordings for coaching and development.

In her spare time, Jane enjoys outdoor sports such as golf, walking and swimming. Her main interest is travelling the globe and working with different cultures from around the world. Currently, she has visited almost 60 countries and isn’t finished yet!