Edilaine Frioli Rocha

Languages Spoken: English & Portuguese

Edilaine Frioli Rocha holds an MBA in Business Administration from the Getúlio Vargas Foundation and brings over 30 years of experience with Caterpillar.

She worked in Parts Operations, specifically in Inventory Management and Dealers Orders. Edilaine is a Certified 6Sigma Black Belt and excelled in roles as a parts and sales representative for Brazil, Paraguay, and Uruguay dealers.

Additionally, she contributed as a Business Consultant for Parts Pricing Projects and played pivotal roles in the Marketing and Sales Excellence Program, along with the Implementation of Retail Transformation at Sotreq.

Today, Edilaine is located in Sao Paulo, Brazil and partners with clients in Latin America as a training facilitator to educate and support their leadership and sales development initiatives.